Xbox, The Coalition, and Gibson put four hand-painted custom guitars on the table today for Gears of War: E-Day. Two designs. Four instruments. They debut in person at the Xbox booth at gamescom in Cologne, then three of them go to a giveaway. Winners land October 16.

Gears of War: E-Day still launches October 6 on Xbox Series X|S, Xbox on PC, and Steam, day one on Game Pass Ultimate and PC Game Pass. The guitars are not a retail SKU. They are numbered, signed, and one-of-one because Luke Preece painted each one by hand.

A Les Paul for Marcus, an SG for Dom

Composer Adam Lastiwka recorded the E-Day score on Gibsons, which is the least surprising sentence in this franchise. Preece, who has been on the E-Day art from the start, mapped the two heroes onto two classic bodies. Marcus Fenix sits on a Les Paul: weathered skull, COG tag, chainsaw blades, Locust red. Dominic Santiago sits on an SG: a worn skull, barbed wire, crimson poppies, the Maria-adjacent angelic line The Coalition has been using for Pathos since the original trilogy.

Only four exist. Xbox says fans at gamescom will see them at the booth before anyone else. That is the same hall where the E-Day campaign is getting its first public playable run, so the guitars are sitting next to the thing they are scoring.

Three Guitars, One Hashtag, October 16

The giveaway is two Marcus Les Pauls and one Dom SG. Entry is live today in official Xbox-supported regions: comment on the announcement posts at @gearsofwar and @gibsonguitar, tag the people you would actually hand a Lancer to, and use #GearsofWarGibsonSweepstakes. Random draw. October 16 is the announce date. Rules live at promoterms.com/GearsofWarGibson.

Official social is @GearsOfWar and @Xbox. October 6 is still the game. The controller you can actually buy is the $89.99 Limited Edition pad that went up August 12. These Gibsons are the other kind of collectible: you either win one, or you look at them in Cologne.