Unbound was revealed by Electronic Arts on October 6, 2022. The game features an art style that merges artistic elements like cel-shading and graffiti art with the more realistic art style of other Need for Speed games.[2][3] The map is based in a fictional city inspired by Chicago called Lakeshore City.[4] The game was released worldwide on December 2, 2022, for Microsoft Windows, PlayStation 5, and Xbox Series X/S.[5] At launch, the game received positive reviews from critics, who praised the gameplay, art direction, progression, and graphics, while criticising the lack of innovation, story, and bland characters.