Ubisoft sends an email to those people who stop playing Far Cry 6. It is a message signed by Antón Castillo in which we are challenged to return indicating the hours that we have been.
Yara, the massive island on which Far Cry 6 takes place, is full of activities to perform both in the primary mission of the game and in secondary objectives. However, there are people who the new installment of the Far Cry series has not convinced enough to continue exploring it, and they have parked the game. At Ubisoft, they knew that this could happen, and they have devised a plan that, despite its originality, has not finished liking these users: send an email to their address to encourage them, in a somewhat direct way, to return to Far Cry 6
Brendan Sinclair, the editor of Gameindustry.biz, has been the one who has shared in his personal Twitter account the email that Ubisoft sends to those who stop playing his new game: “Many games are already ruthlessly designed to maximize engagement, but now they send you emails and bother you if you dare to stop playing them, “complains the journalist.
A lot of games are already ruthlessly designed to maximize engagement, but now they email and hassle you if you dare to stop playing them. pic.twitter.com/TRIsV4jnZP
— Brendan Sinclair (@BrendanSinclair) October 26, 2021
A lot of games are already ruthlessly designed to maximize engagement, but now they email and hassle you if you dare to stop playing them. pic.twitter.com/TRIsV4jnZP – Brendan Sinclair (@BrendanSinclair) October 26, 2021
“Sure, you can do better.”
“You disappoint me,” you can read in the subject of this peculiar email, a phrase that is addressed to the owner of said email address, including the first name, although the tweet inserted on these lines is censored. “It was fun watching you fail,” this email continues.
The text after that title is not much kinder: “Hello, Rojas [protagonist of Far Cry 6 ]. I wanted to thank you for allowing me the freedom to reign in Yara. Relax knowing that now it is in good hands.” In addition to those blackmailing phrases signed by Antón Castillo himself, a character played by Giancarlo Esposito, in the mail we can see him posing with a threatening look at the camera just before challenging us to return to Far Cry 6: “Sure you can do better,” he says. This message is accompanied by the starting times that we have played.
Many people have positioned themselves against this advertising strategy, claiming that they fuel anxiety about not being part of today’s discourse (better known as ‘FOMO,‘ for its acronym as ‘fear of missing out ). Brendan Sinclair accompanies his tweet with a message that encourages normalizing the abandonment of games that we do not like, and emails like this do not help.